Werther's Original Caramel Popcorn voted "Product of the year 2015"
Product of the Year is the world’s largest consumer-voted award for product innovation where winners are backed by the votes of 40,000 consumers.
Werther’s Original Caramel Popcorn has taken home the top honors for Snacks.
“Nearly 50,000 new packaged goods products are introduced each year,” said Rich Fryling, Managing Director, Product of theYear USA. “Our research shows that 44% of consumers are more likely to purchase a product recommended by 40,000 shoppers just like them.”
Product of the Year accepts entries each year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through the TNS survey of 40,000 consumers.
“We are delighted that Werther’s Caramel Popcorn has been named one of the most innovative products of the year for 2015,” said Scott Ellis, VP of Marketing, Storck USA. “The concept came to life at our Caramel Shoppe in the Germany Pavilion in World Showcase at Epcot where it quickly became a top selling product and a favorite among guests. We’re thrilled with this award and the continued support of caramel lovers everywhere in our pursuit of being America’s Favorite Caramel.”
The complete list of 30 winners selected to receive the 2015 Product of the Year title can be found at www.productoftheyearusa.com.