Generate, plan, implement, and optimize brand strategies to achieve maximum brand potential.
Marketing Manager – Emerging Brands
Essential Duties and Responsibilities:
Develop annual marketing plans including brand objectives, strategies and tactics, volume sales budgets and marketing expense budgets, which:
Integrate overall brand and company objectives
Are detailed and accurate
Illustrate strong understanding of brand strengths, weaknesses, opportunities and threats
Effectively communicate brand objectives, strategies and tactics to Sales organization, gaining buy-in to brand and portfolio strategy.
Actively seek and pursue opportunities for growth by translating brand insights and consumption, market research, competitive intel, company priorities and capabilities and into actions that lead to brand and company growth.
Lead the development of brand performance analyses and reports; proactively identify issues and translate into actions/opportunities. Examples:
Brand performance updates
Coupon performance (FSIs, Catalina, IRCs, etc.)
Situation Analysis (Product, Placement, Promotion, Pricing, Consumer, Competition)
SWOT Analysis (strength, weakness, threat, opportunities)
Manage or supervise management of brand forecasts and marketing expense budgets including development of forecasting and tracking models for brands that are:
Relevant for management decisions
Comprehensive and integrate IRI data, Factory Shipments, Retailer information, financial information
Develop brand strategies for the US market in line with global brand strategies and monitor ROI’s for effectiveness and productivity of brands.
Develop and execute brand positioning strategies in coordination with marketing agencies and International Marketing department in Germany.
Identify, develop, evaluate and monitor new product line extensions on existing brands or potential for new brands in the US market
Proactively identify new product opportunities
Manage cross-functional teams including Product Development, International Marketing, Sales and local Supply Chain to develop and commercialize new products
Develop go to market plans for new products and generate customer specific programs to establish products in the US and within key retailers. Experience in grass roots marketing programs and non-traditional approaches preferred to develop fresh ideas for supporting brands.
Manage market research programs by:
Establishing market research objectives
Effectively managing the vendor and applying research techniques (focus groups, concept tests, syndicated studies, in-market tests)
Communicating and gaining alignment with International Marketing on program design, objectives, and insights revealed through research results
Drawing conclusions from findings and integrating into marketing plans
Manage projects on time and on budget and successfully build and manage cross-functional teams.
For media supported brands, manage the advertising development process including management of the media buying agency and assessment of media proposals and partnering with advertising/marketing agencies to develop brand concepts.
Effectively manage marketing suppliers including packaging, promotion, merchandising and marketing agencies including:
Developing objectives and creative briefs
Actively participate in Middle Managers team to proactively identify and address business issues with cross-functional partners.
This position may supervise Associate and/or Assistant Marketing Managers across one major or multiple smaller brands. Manager is responsible for the overall direction, coordination, and evaluation of their areas. Carries out supervisory responsibilities in accordance with the company’s policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; identifying and providing key developmental opportunities for employees, motivating, rewarding and disciplining employees; addressing complaints and resolving problems.
Other Duties and Responsibilities
Fulfill Storck Values
Other duties as assigned
Knowledge, Skills, and Abilities:
Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)
Knowledge of syndicated scanner data (e.g., IRI, Nielsen) preferred
Education and Experience:
Bachelor’s Degree required; MBA degree with emphasis in Marketing preferred.
Four to six years progressive experience in fast moving consumer goods industry, with at least one to two years in a managerial capacity.
Experience in a role leading the development of new or existing products or strategies from conception to implementation
Experience developing and implementing marketing plans and strategies, specifically including emerging/new product development/launches, managing marketing initiatives including market research, consumer and trade promotions, packaging, advertising and selling materials/presentations.
Experience planning and executing non-traditional (e.g., “guerilla” or grass roots) marketing tactics is a plus.
Experience developing national advertising campaigns including management of advertising development and media plans.
Energetic, proactive, and action oriented individual
Customer focused mindset
Cross-cultural awareness and sensitivity; experience working with Global/International business preferred
Project Management experience required
Creative idea generator
Excellent problem solving ability with demonstrated experience managing situations through facts and data in order to recommend and/or make business decisions
Strong analytical aptitude with a proven ability to analyze and interpret data
Strong communication skills with the ability to adapt to different levels and communication requirements of the internal organization
Working Conditions: Normal working conditions for an office environment, based at Chicago Corporate HQ.
Travel: Approximately 5%, which includes international travel.
About AUGUST STORCK KG
Jeden Tag arbeiten Storck Mitarbeiter daran, die Welt ein wenig süßer, ein wenig wärmer, ein wenig fröhlicher zu machen. Denn die Freude daran, sich und andere zu verwöhnen, teilen alle Menschen miteinander – unabhängig von Nationalität, Kultur und Hautfarbe.