Generate, plan, implement, and optimize brand strategies to achieve maximum brand potential.

Marketing Manager – Emerging Brands

Area of Employment

Chicago, USA

Area of employment

Marketing

From

from now

Your main responsibilities
  • Essential Duties and Responsibilities:

  • Develop annual marketing plans including brand objectives, strategies and tactics, volume sales budgets and marketing expense budgets, which:

  • Integrate overall brand and company objectives

  • Are detailed and accurate

  • Illustrate strong understanding of brand strengths, weaknesses, opportunities and threats

  • Effectively communicate brand objectives, strategies and tactics to Sales organization, gaining buy-in to brand and portfolio strategy.

  • Actively seek and pursue opportunities for growth by translating brand insights and consumption, market research, competitive intel, company priorities and capabilities and into actions that lead to brand and company growth.

  • Lead the development of brand performance analyses and reports; proactively identify issues and translate into actions/opportunities.  Examples:

  • Brand performance updates

  • Coupon performance (FSIs, Catalina, IRCs, etc.)

  • Media performance

  • Competitive analysis

  • Financial performance

  • Situation Analysis (Product, Placement, Promotion, Pricing, Consumer, Competition)

  • SWOT Analysis (strength, weakness, threat, opportunities)

  • Manage or supervise management of brand forecasts and marketing expense budgets including development of forecasting and tracking models for brands that are:

  • Relevant for management decisions

  • Comprehensive and integrate IRI data, Factory Shipments, Retailer information, financial information

  • Develop brand strategies for the US market in line with global brand strategies and monitor ROI’s for effectiveness and productivity of brands.

  • Develop and execute brand positioning strategies in coordination with marketing agencies and International Marketing department in Germany.

  • Identify, develop, evaluate and monitor new product line extensions on existing brands or potential for new brands in the US market

  • Proactively identify new product opportunities

  • Evaluate opportunities

  • Manage cross-functional teams including Product Development, International Marketing, Sales and local Supply Chain to develop and commercialize new products

  • Develop go to market plans for new products and generate customer specific programs to establish products in the US and within key retailers.  Experience in grass roots marketing programs and non-traditional approaches preferred to develop fresh ideas for supporting brands.

  • Manage market research programs by:

  • Establishing market research objectives

  • Effectively managing the vendor and applying research techniques (focus groups, concept tests, syndicated studies, in-market tests)

  • Communicating and gaining alignment with International Marketing on program design, objectives, and insights revealed through research results

  • Drawing conclusions from findings and integrating into marketing plans

  • Manage projects on time and on budget and successfully build and manage cross-functional teams.

  • For media supported brands, manage the advertising development process including management of the media buying agency and assessment of media proposals and partnering with advertising/marketing agencies to develop brand concepts.

  • Effectively manage marketing suppliers including packaging, promotion, merchandising and marketing agencies including:

  • Developing objectives and creative briefs

  • Reviewing proposals

  • Assessing performance

  • Monitoring deliverables

  • Negotiating contracts

  • Actively participate in Middle Managers team to proactively identify and address business issues with cross-functional partners.

  • Supervisory Responsibilities

  • This position may supervise Associate and/or Assistant Marketing Managers across one major or multiple smaller brands. Manager is responsible for the overall direction, coordination, and evaluation of their areas. Carries out supervisory responsibilities in accordance with the company’s policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; identifying and providing key developmental opportunities for employees, motivating, rewarding and disciplining employees; addressing complaints and resolving problems.

  • Other Duties and Responsibilities

  • Fulfill Storck Values

  • Other duties as assigned

Your qualifications
  • Knowledge, Skills, and Abilities:

  • Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)

  • Knowledge of syndicated scanner data (e.g., IRI, Nielsen) preferred

  • Education and Experience:

  • Bachelor’s Degree required; MBA degree with emphasis in Marketing preferred.

  • Four to six years progressive experience in fast moving consumer goods industry, with at least one to two years in a managerial capacity.

  • Experience in a role leading the development of new or existing products or strategies from conception to implementation

  • Experience developing and implementing marketing plans and strategies, specifically including emerging/new product development/launches, managing marketing initiatives including market research, consumer and trade promotions, packaging, advertising and selling materials/presentations. 

  • Experience planning and executing non-traditional (e.g., “guerilla” or grass roots) marketing tactics is a plus.

  • Experience developing national advertising campaigns including management of advertising development and media plans.

  • Energetic, proactive, and action oriented individual  

  • Customer focused mindset

  • Cross-cultural awareness and sensitivity; experience working with Global/International business preferred

  • Project Management experience required

  • Consumer/business curiosity

  • Creative idea generator

  • Excellent problem solving ability with demonstrated experience managing situations through facts and data in order to recommend and/or make business decisions

  • Strong analytical aptitude with a proven ability to analyze and interpret data

  • Strong communication skills with the ability to adapt to different levels and communication requirements of the internal organization

What we offer

Working Conditions: Normal working conditions for an office environment, based at Chicago Corporate HQ.

Travel: Approximately 5%, which includes international travel.

 

Candidate Contact

About AUGUST STORCK KG

Jeden Tag arbeiten Storck Mitarbeiter daran, die Welt ein wenig süßer, ein wenig wärmer, ein wenig fröhlicher zu machen. Denn die Freude daran, sich und andere zu verwöhnen, teilen alle Menschen miteinander – unabhängig von Nationalität, Kultur und Hautfarbe.

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