Werther’s Original – the traditional cream candy with a long history

2018

Launch of Werther’s Orginal Caramel Popcorn in Germany

As of August 2018, Werther's Original Caramel Popcorn – the successful product from the U.S. – is also available in Germany. It combines popped crunchy corn with smooth Werther's Original Caramel to create a unique taste experience.

2015

International bestseller among Storck brands

Werther's Original are sold in more than 100 countries today, which makes them one of Storck's most international brands.

2008

The exclusive melt-in-the-mouth varieties from Werther´s Original

Werther´s Original launched a new series of caramel and chocolate specialties in three tasty versions: Werther's Original Milk Chocolates, Werther's Original Caramel and
Werther's Original Caramelts.

2008

The brand family grows

Two new tasty versions of Werther's Original are launched: Werther’s Original Eclairs and Werther’s Original Creamy Filling.

2005

The sugar-free alternative

Sweet and creamy, and incredibly good: the classic cream candy is now also available sugar-free.

1985

The popular brand that unites generations

The Werther's Echte brand, later marketed as Werther’s Original, becomes increasingly successful. It conquers the hearts of consumers like no other – thanks to a successful cross-generational advertising campaign starring a grandfather and his grandson.

1969

Werther´s Echte conquer Germany

On the basis of a unique recipe and the many years of experience in caramel candy making, the Werther´s Echte brand is available throughout Germany for the first time.

1909

The invention

It happened in the little town of Werther in 1909. That is where confectioner Gustav Nebel created his most perfect candy at the peak of his career. He took some cream, good butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the initial recipe for his popular cream candy.

Much has changed since then – and some things have stayed exactly as they've always been.