Klaus Oberwelland took over the company in 1971.
A new generation, a new logo and new brands led the way for continued success.
Storck set international standards and sales companies were established in Belgium, the Netherlands and the United States.
In 1973, another innovative chocolate specialty was introduced into the shops: Toffifee, a hazelnut coated in caramel, nougat cream and chocolate.
In 1975, Klaus Oberwelland acted in wise foresight and implemented the Storck pension plan.
In 1978 for the 75th anniversary, the employee profit sharing program was established allowing Storck employees to directly share the economic success of the company.
In 1975, Storck was awarded the “Gold Seal for Industry in the Countryside” for its location in Halle, (Westphalia). At that time terms such as “environmental protection” and “ecology” were still unheard of in the public debate.