The first branded candy
RIESEN Milk chocolate
Our popular RIESEN is launched with milk chocolate for the new RIESEN enjoyment.
RIESEN is still as successful today and now available in more than 50 countries.
RIESEN's Got Talent
Under the motto "Hammer it, saw it and win", RIESEN organised the European DIY Championships in 2008. A competition that certainly packed a punch!
Everybody's talking about it
Show that you're got what it takes: the new promotional campaign "Chocolate for serious experts" featured large-scale posters and newspaper advertisements.
Just try it!
A new look for even more taste: RIESEN was given a new, modern packaging design in 1999. Thanks to intensive product research, the new RIESEN provided an even more intensive taste experience and became even more chocolaty. The advertising campaign said it all: "Just try it!"
RIESEN Chocolate Chew
RIESEN's success continued: together, chocolate and the basic idea of an extra long-lasting chewy treat resulted in the RIESEN Chocolate Chew – which became extremely popular.
Even bigger and better: RIESEN became SUPER RIESEN. As an additional purchasing incentive, each pack featured a "Schleck" cartoon and football tips from German football icon Helmut Haller.
1 Penny, 2 Penny
The successful product was renamed into "2 Penny RIESEN" and was now also available in different flavors, e.g. chocolate caramel.
RIESEN – a huge story
Early, earliest, Storck: Germany's first candy brand was created in 1934: "Storck 1 Penny RIESEN", individually wrapped and initially a caramel candy.