A little piece of bliss
A little piece of bliss
Werther's Original logo

Werther's Original – the traditional caramel brand

For generations, Werther's Original stands for caramel confectionery with a full flavour and the sweet taste of childhood. Carefully made with love from only the best ingredients, Werther's Original offers a wide range of caramel products.

Werther's Original Hard Candies

The taste of Werther's Original Hard Candies is simply irresistible! Werther's Original Hard Candy is unique because it is made using the best ingredients such as real butter and fresh cream.

Werther’s Original Soft Toffees

The softest way to enjoy Werther's Original - deliciously creamy toffees.

Werther's Original Chewy Caramels

Enjoy the smooth texture of our irresistibly chewy caramels.

Werther's Original Sugar Free

The remarkable taste and creaminess of our hard candies and toffees without the sugar.

Werther's Original Caramel Popcorn

Crunchy popcorn covered in deliciously sweet and creamy Werther's Original caramel – available in different flavours.

History
A special treat for generations: How Werther's Original became an internationally popular caramel candy brand.

2018

Launch of Werther’s Orginal Caramel Popcorn in Germany

As of August 2018, Werther's Original Caramel Popcorn – the successful product from the U.S. – is also available in Germany. It combines popped crunchy corn with smooth Werther's Original Caramel to create a unique taste experience.

2017

A caramel indulgence like no other – cocoa and caramel!

Werther's Original Soft Éclair surprises with an irresistible liaison of a delicious cocoa crème filling covered with smooth Werther's Original caramel - for a special taste sensation!

2015

You've never experienced Werther's so soft!

Our soft and creamy Werther's Original Soft Caramels combine particularly smooth indulgence with the unique Werther's taste.
Discover the softer side of Werther's!

2015

International bestseller among Storck brands

Werther's Original are sold in more than 100 countries today, which makes them one of Storck's most international brands.

Werther's Original 2015: International bestseller among Storck brands

2008

The exclusive melt-in-the-mouth varieties from Werther´s Original

Werther´s Original launched a new series of caramel and chocolate specialties in three tasty versions: Werther's Original Milk Chocolates, Werther's Original Caramel and
Werther's Original Caramelts.

Werther's Original 2008: The exclusive melt-in-the-mouth varieties from Werther's Original

2008

The brand family grows

Two new tasty versions of Werther's Original are launched: Werther’s Original Eclairs and Werther’s Original Creamy Filling.

Werther's Original 2008: the brand family grows

2005

The sugar-free alternative

Sweet and creamy, and incredibly good: the classic cream candy is now also available sugar-free.

Werther's Original 2005: The sugar-free alternatives

1985

The popular brand that unites generations

The Werther's Echte brand, later marketed as Werther’s Original, becomes increasingly successful. It conquers the hearts of consumers like no other – thanks to a successful cross-generational advertising campaign starring a grandfather and his grandson.

Werther's Original 1985: The popular brand that unites generations

1969

Werther´s Echte conquer Germany

On the basis of a unique recipe and the many years of experience in caramel candy making, the Werther´s Echte brand is available throughout Germany for the first time.

Werther's Original 1969: Werther's Echte conquer Germany

1909

The invention

It happened in the little town of Werther in 1909. That is where confectioner Gustav Nebel created his most perfect candy at the peak of his career. He took some cream, good butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the initial recipe for his popular cream candy.

Much has changed since then – and some things have stayed exactly as they've always been.

Werther's Original 1909: The invention