Werther’s Original – the traditional cream candy with a long history
News from Werther's Original
Werther's Original are sold in more than 100 countries today, which makes them one of Storck's most international brands.
Werther´s Original launched a new series of caramel and chocolate specialties in three tasty versions: Werther's Original Milk Chocolates, Werther's Original Caramel and
Werther's Original Caramelts.
Two new tasty versions of Werther's Original are launched: Werther’s Original Eclairs and Werther’s Original Creamy Filling.
Sweet and creamy, and incredibly good: the classic cream candy is now also available sugar-free.
The Werther's Echte brand, later marketed as Werther’s Original, becomes increasingly successful. It conquers the hearts of consumers like no other – thanks to a successful cross-generational advertising campaign starring a grandfather and his grandson.
On the basis of a unique recipe and the many years of experience in caramel candy making, the Werther´s Echte brand is available throughout Germany for the first time.
It happened in the little town of Werther in 1909. That is where confectioner Gustav Nebel created his most perfect candy at the peak of his career. He took some cream, good butter, refined white sugar, brown rock sugar, a pinch of salt and plenty of time to create the initial recipe for his popular cream candy.
Much has changed since then – and some things have stayed exactly as they've always been.